Gaming Hall of Fame (GHOF) are pioneering the revolution in esports within the gaming sector. With over 1.2 billion gamers worldwide, the phenomenon is seeing gamers packing arenas and watching live esports events around the world. The movement is becoming so popular that even traditional sports teams are sponsoring esports players to represent them at the events. GHOF regularly organise these events at the Thunderdome, LA and are currently building their own purpose built arena in North America with another two planned in Beijing and Abu Dhabi.
When I was approached to create the identity for the company, I felt that the logo needed to be contemporary to engage with the younger demographic but, due to gaming’s now much broader appeal, the identity should also include a nod to gaming’s heritage. Growing up, my first gaming memory was playing pong on my Sinclair ZX81 (I was very young!) hence the logo for GHOF. Using some of the simple elements from the logo and pairing them with a striking colour palette has helped to develop a unique, striking and very adaptable identity that I’m excited to develop more and more as the company expands.