Popular with extreme endurance racers, Hydrate Mate is a specialist device that attaches to a hydration bladder. It measures the amount of liquid inside the hydration bladder and sends that data to your smartphone – turning your smartphone into a visual water level gauge.
Prior to our introduction the client had a logo and a great product, together we've turned it into a brand, primarily focusing on the people and their activities that it would aid. The app uses a simple blue to red colour scheme to indicate what level of liquid is in the bladder, as this is the most important part of the product, I thought it would be ideal to incorporate this into the identity and to subtly remind how the product worked. This work was for phase one of the product launch, I am looking forward to developing the identity further as the roll out continues with packaging, exhibitions and point of sale to come.