Kingsby London is a gold bullion dealer specialising in a range of investment grade bars. Kingsby are an established company based in Mayfair and as such the identity that was created needed to reflect tradition and elegance. In addition to this, and due to the company’s aim to make certified investment gold accessible to everyone, I also wanted to inject a modern and fun aspect to the identity as a whole. I have to say, I did get a kick out of having the logo stamped into the ingots!