MovieCoin is a financial technology company focused on leveraging blockchain technology to create a new standard currency for entertainment financing. The client was keen for the logo to have a nod towards the film industry and particularly liked the idea of a clapperboard. As this idea is perhaps somewhat overused the challenge was to incorporate it in a new and different way, which was achieved subtly within the logotype/icon and introduced sparingly as an additional tool to aid the identity elsewhere. I also wanted to bring a little touch of ‘Old Hollywood’ to the identity with some art deco-esque touches.