Mediarun, a London based SEO and content marketing agency, set the brief to create an illustrated infographic showing every dress worn by the best actress Oscar winners. The infographic would be launched on the lead up to the Oscars ceremony and ride the wave of Oscar fever through news and social media channels across the globe. The end result was a unique outline illustrative style that created smooth vector shapes for each and every dress. I then digitally painted these vector graphics using a Wacom tablet – features and shading were added to show some of the unique differences between the dresses.
The final result was picked up by fashion and design press around the world, had over 375 placements and Mediarun saw over 150,000 visitors to their website alone. The estimated number of views globally: 100,000,000! The artwork has since been reproduced into posters and published within design and fashion industry books in the UK, Japan and Holland.